Collection: G-SHOCK MEN NEW ARRIVALS

This is a Casio watch brand that was launched in 1983 with the concept of "a durable watch that won't break even if dropped." The name "G-SHOCK" comes from the "G" in "GRAVITY," which means gravity. The first model, the "DW-5000C," achieved "Triple 10" standards for water resistance to 10 atmospheres, 10-year battery life, and shock resistance from a 10m drop. When the brand first launched, it gained popularity in the United States, where its toughness was noticed. To date, it has shipped more than 100 million units worldwide. This is a watch brand that Japan can be proud of, which created a new genre of watches called "toughness."